Project Type: Brand Identity
Schwana is a startup luxury fashion boutique based in London that creates high quality maxi dresses for urban women, made only out of sustainable materials. With the aspiration of becoming the forerunner in ethical street style, Schwana uses fashion to inspire urban women to be more thoughtful about their environment.
Derived from the German word for swan, Schwana’s core brand values align with the characteristics that swans have been known to be symbolic of – freedom, courage & elegance. So when tasked with the design of the brand identity, the challenge was to bring to life the brand’s vision of empowering the urban woman to feel free, be courageous and exude effortless elegance.
Client: Brooklyn Lemonade
Project Type: Brand Identity & Packaging
Brooklyn Lemonade is beverage start-up founded by three entrepreneur-minded New Yorkers. Together they created an all natural, handcrafted lemonade with a Brooklyn flair.
Tasked to design the branding and the packaging, the main goal was to create an identity that is uniquely Brooklyn and cleverly combines the character and charm of the city with the bright and bold flavor of the lemonade.
Industry: Consumer Electronics
Project Type: Logo Design
From the most epic adventure to the simplest anecdote, every story begins with an author sharing their view. Vue is an action camera and app platform that was designed to help people do just that.
When presented with the task of designing a logo for the brand, I was challenged to create a mark that was visually simplistic like the camera itself, while at the same time demonstrating of the dynamic nature of visual storytelling. Another part of the challenge was to create a logo that could function as both a word mark and a singular brand icon.
Client: Essence Properties LLC
Industry: Real Estate
Project Type: Branding & Website Design
Essence Properties is a real estate investment company that my mother and I partnered together to create. We have a simple mission: to uplift communities. Our goal is to have a positive impact on people’s lives and the communities in which they live. We do so by rehabbing distressed properties, providing employment and income opportunities, and finally by creating a real estate education platform that teaches others how to invest in real estate to obtain financial independence.
Project Type: Concept Packaging
Concept packaging for DaVinci Pasta that celebrates the shape and form of that is unique to each type of pasta.
Project Type: Invitation Suite
To set the tone for a tropical beachside wedding in Punta Cana, this wedding suite was designed complete with Save the Dates, Invitation, RSVP and 1-2-3 Instruction cards.
Project Type: Printed Booklet
This accordion fold booklet was designed as a tribute world renowned designer, Paula Scher. The work featured in the booklet is from Paula's well-known typographic Maps collection.