Industry: Consumer Electronics
Project Type: Logo Design
From the most epic adventure to the simplest anecdote, every story begins with an author sharing their view. Vue is an action camera and app platform that was designed to help people do just that.
When presented with the task of designing a logo for the brand, I was challenged to create a mark that was visually simplistic like the camera itself, while at the same time demonstrating of the dynamic nature of visual storytelling. Another part of the challenge was to create a logo that could function as both a word mark and a singular brand icon.