Project Type: Brand Identity
Schwana is a startup luxury fashion boutique based in London that creates high quality maxi dresses for urban women, made only out of sustainable materials. With the aspiration of becoming the forerunner in ethical street style, Schwana uses fashion to inspire urban women to be more thoughtful about their environment.
Derived from the German word for swan, Schwana’s core brand values align with the characteristics that swans have been known to be symbolic of – freedom, courage & elegance. So when tasked with the design of the brand identity, the challenge was to bring to life the brand’s vision of empowering the urban woman to feel free, be courageous and exude effortless elegance.