The Story /
Savayvoo Music is a startup music label that aspires to produce industry-shifting sound through the reinvention of old-school soul music. Savayvoo seeks to keep the essence of the genre alive, while producing artists that reinterpret soul in progressively new way.
The brandmark puts a new spin on the iconic circular shape of an album. The break, split and shift of the circle to create the S, represents the reinterpretation of a classic. The remainder of the wordmark is crafted out of simple geometric shapes with the same split. The direction of the split alternates within each letterform to create a sense of rhythm and dynamic balance.